Fair Play — VR Hockey
Fair Play — VR Hockey
The hockey of the future is here
Executive Summary
I am developing Fair Play — VR Hockey, an innovative training platform based on virtual reality (VR) technologies and Sense Arena software. My goal is to make hockey training accessible and engaging for all people—children, adults, professional athletes, individuals with disabilities, and those from low-income backgrounds.
Our Mission
• Expand opportunities for hockey training by instilling a culture of “Fair Play,” emphasizing respect, equality, and personal growth.
• Unite people around the sport, regardless of their physical condition or financial resources.
Fair Play - VR Hockey
The hockey of the future is here
Key Advantages
1. Deep Methodology: Built on my 15 years of experience as a hockey coach.
2. Technological Innovation: Using Oculus VR headsets and Sense Arena’s built-in analytics to monitor and evaluate performance automatically.
3. Social Focus: Special attention to individuals with disabilities (PWD) and low-income groups through grants and sponsorship support.
4. Competitive Environment: The platform shows each athlete’s performance not only to themselves but to others in the group, fueling a spirit of friendly competition and continuous improvement.
Estimated Investment: $500,000 – $1,000,000
Training Modules
1. Basic Skills
• Drills for stickhandling, shooting, virtual skating, and improving coordination and reaction time.
• Tailored for children, beginners, and individuals with disabilities.
2. Advanced Training
• Detailed analytics for shot accuracy, speed, and tactical scenarios (such as 5-on-5 play).
• Utilizing Sense Arena’s extensive library, which I customize to each athlete’s skill level.
3. Educational Content
• Video tutorials and methodological guidance personally recorded by me, breaking down strategies, techniques, and common mistakes.
• Integrated prompts and drills from Sense Arena’s database, allowing step-by-step skill progression.
4. Adaptive Programs for People with Disabilities
• Simplified interface modes and controls, adjustable training difficulty according to each individual’s physical condition.
• VR solutions designed to accommodate different mobility levels, ensuring a safe and encouraging environment.
5. Subsidized Sessions
• Through grants and sponsorships, I plan to offer free or discounted training programs for low-income families and PWD organizations, allowing broader access to hockey education.
Gamification and Esports
• Competitive Environment:
Fair Play — VR Hockey tracks each player’s stats (reaction speed, shooting accuracy, aggregate rating), making these results visible to the entire group. This transparency fosters excitement and motivation.
• Daily and Weekly Challenges:
Regular task updates to maintain player engagement and provide clear, achievable goals for improvement.
• Online Leagues and Tournaments (future potential):
Enable players from different cities and countries to connect in an esports format.
Analytics and Performance Tracking
• Sense Arena
• Core software that automatically evaluates parameters such as accuracy, speed, and stability of movements.
• A convenient dashboard for monitoring each participant’s progress and building a progressive skill framework.
• My Role as Coach
• I handle customization and adjustments to the drills for various groups, taking into account age, skill level, and physical condition.
• I oversee programming the training schedules, providing corrections based on each athlete’s results.
Technology and Equipment
This is a space to promote the business, its products or its services. Use this opportunity to help site visitors become more familiar with the business and its offerings. Reach out to current and potential clients and customers to build a sense of connection and trust.
Oculus VR Headsets (Meta)
Deliver high-quality graphics, a wide field of view, wireless connectivity, and complete freedom of movement.
Hockey Stick Controllers
Specialized controllers that simulate the feel of a real hockey stick, providing haptic feedback and precise tracking.
Sense Arena Software
Integrates seamlessly with Oculus hardware, automatically processes large sets of data, and maintains performance stats.
Portability
I plan to conduct trainings either in a rented facility or by bringing the necessary equipment (VR headsets, laptops, etc.) to existing groups (e.g., youth hockey, rehabilitation centers)
Market Analysis
• Rapid Growth of VR Sports:
The VR sports market is estimated to grow by 30–40% annually, which opens a promising space for new products like Fair Play — VR Hockey.
• Demand for Inclusive Solutions:
There is a social demand for projects that make sports more accessible to people with varying financial and physical constraints.
• Relatively Underserved Niche:
While VR hockey technology is gaining traction (Sense Arena being a prime example), the strong social mission and my extensive coaching background make Fair Play — VR Hockey stand out from competitors targeting only a narrow segment of professional athletes.
Competitive Advantages
1. Unique Coaching Experience:
My 15-year background ensures methodologically sound training plans.
2. Automated Performance Tracking:
Sense Arena monitors the entire process, providing accurate metrics and statistics for unbiased evaluation.
3. Social Mission:
Grants and sponsorships make the program accessible to low-income families and PWD communities.
4. Competitive Spirit:
Publishing everyone’s stats cultivates a healthy drive for “faster, higher, stronger.”
5. Flexibility and Mobility:
No need for a permanent ice rink or extensive gear—VR headsets and controllers are sufficient.
Marketing and Promotion Strategy
MVP Testing
• Initial Target Group: Children and individuals with disabilities to verify user-friendliness and adaptation.
• Testing Parameters: Monitoring results over 1–2 months, gathering feedback on usability, fine-tuning training plans to align with user performance.
Promotion
1. Social Media & Video
• Showcasing success stories: e.g., kids or PWD athletes significantly improving their skills through Fair Play — VR Hockey.
• Interviews with me as the coach, explaining Sense Arena’s functionality.
2. Partnership with Hockey Schools and Rehab Centers
• Group training sessions, demos, and master classes.
3. Esports Integration
• Organizing small-scale online tournaments, quizzes, and challenges with prizes.
Expenses and Business Model
• Purchases: Oculus VR equipment, Sense Arena subscription.
• Facility Rental: For running stable training sessions.
• Travel: Bringing equipment to existing groups and organizations.
• Content Marketing: Producing videos, promotional materials, and targeted advertising.
Operational Plan
Key Roles:
• Myself (Head Coach and Project Lead)
• 1–2 assistants/instructors to manage equipment and group sessions
• Marketing Coordinator (if necessary), in charge of social media and collaborations
• Partners: hockey schools, nonprofits, foundations—for participant outreach and funding
Launch Phases:
1. Market Research & Technical Specs (1–2 months)
2. Equipment Procurement & Software Setup (1–2 months)
3. MVP Testing (2–3 months)
4. Main Program Rollout & Marketing Campaign (2–3 months)
5. Ongoing Development (adding new modules, improving training scenarios, potentially entering international markets)
Financial Plan
Primary Cost Categories
1. VR Equipment
• Oculus VR headsets, hockey stick controllers, and computers/laptops.
• Sense Arena subscription (monthly or annual).
2. Facility Rental
• When needed for on-site training and master classes.
3. Salaries
• My compensation as head coach, plus that of any assistants.
4. Marketing and Advertising
• Video production, social media promotion, potential industry events.
5. Logistics
• Transporting equipment for off-site events and training sessions.
Financial Plan
Sponsors and Grants
Sponsors:
• Sports brands and equipment manufacturers (logo placements, co-branded promotions).
• Tech companies interested in VR innovations and social responsibility.
Government and Nonprofit Grants:
• Funding for inclusive sports and PWD rehabilitation.
• Initiatives to develop youth sports within certain regions.
These resources help cover facility rental, update equipment, and—most importantly—offer subsidized programs for those in need.
Risk Assessment and Mitigation
1. Technological Risks
• Potential software bugs or downtime in Sense Arena.
• Mitigation: Using the most stable versions, preparing offline fallback options if needed.
2. Financial Risks
• Reliance on monthly Sense Arena subscriptions and the seasonal nature of hockey.
• Mitigation: Possibly expanding to other sports, adopting flexible subscription models, and attracting ongoing sponsorships.
3. Socioeconomic Risks
• Limited purchasing power among some audiences.
• Mitigation: Securing grants and partner funding to reduce or waive fees for low-income families.
4. Operational Risks
• Necessity for mobility; equipment needs careful scheduling and transportation.
• Mitigation: Systematic planning of on-site sessions and a well-coordinated itinerary.
5. Risks Involving PWD Communities
• Extra requirements for safety and individualized attention.
• Mitigation: Thoroughly adapting drills to meet each participant’s physical abilities, following guidelines for safe VR use.
Scaling and Future Outlook
• Widening the Core Audience:
After successful pilots with children and PWD participants, Fair Play — VR Hockey can be rolled out to hockey schools, amateur leagues, and professional clubs as a supplemental training module.
• International Expansion:
Translating Sense Arena’s interface and content, collaborating with global sponsors and organizations.
• Additional Disciplines:
Although hockey is the priority, VR modules could potentially be adapted for figure skating, basketball, soccer, etc., depending on market demand.
• Growing the Esports Dimension:
Developing full-fledged VR hockey tournaments with prize pools and support from streamers and influencers.
Strategy
Describe the service and how customers or clients can benefit from it. It’s an opportunity to add a short description with relevant details, like pricing, duration and how to book.
I am confident that Fair Play — VR Hockey will stand out in the VR sports market by combining innovation, social responsibility, and the true spirit of hockey.
It’s all about a dialogue
A few words from our clients. See client stories for more.
Use this space to share a testimonial quote about the business, its products or its services. Insert a quote from a real customer or client here to build trust and win over site visitors.
Maria Goncavales, CFO
Laderate
Use this space to share a testimonial quote about the business, its products or its services. Insert a quote from a real customer or client here to build trust and win over site visitors.
Michael Soveign
Seven Energy
Use this space to share a testimonial quote about the business, its products or its services. Insert a quote from a real customer or client here to build trust and win over site visitors.
Jeffrey Cohen, CEO
Nato Productions
Fair Play — VR Hockey
© 2025 by Fair Play VR Hockey
+1 (714) 949-8806
Fair Play — VR Hockey
Business Plan
Objectives of AI Implementation
• Personalization:
Provide athletes with improvement recommendations based on their individual stats and progress over time.
• Enhanced Analytics:
Obtain more accurate data on shooting technique, movement, and player behavior in a virtual environment, beyond standard statistics.
• Automated Training Adjustments:
Dynamically modify the difficulty and scenarios based on the player’s current condition, fitness level, and performance results.
Data Sources and Collection Methods
• VR Equipment and Sense Arena:
Collect detailed telemetry data, including shooting direction and force, reaction speed, movement accuracy, and “virtual skating” positioning.
• Additional Sensors (if needed):
The system can be expanded with sensors on player gear or controllers to capture biomechanical data (movement tempo, biometric indicators).
• Cloud Storage:
Data is collected and processed on servers where AI algorithms can access them.
AI Models and Their Tasks
1. Personal Recommendation Model
• Analyzes each athlete’s training history to identify patterns (e.g., “the player often misses on the left side of the goal”).
• Suggests specific drills or modifies training intensity (e.g., increases shots to the left side or alters the speed of “puck delivery”).
2. Progress Predictive Analytics
• Uses machine learning to predict how quickly a player can reach certain metrics (for instance, a 10% increase in shooting accuracy), based on past performance.
• Enables coaches or players to set realistic short-term and long-term goals (weekly, monthly, or seasonal).
3. Automatic Error Detection
• Computer vision and motion analysis algorithms can identify common technical flaws (e.g., incorrect stick angle or delayed hand movement).
• The system instantly provides tips in the form of text, diagrams, or voice prompts through the VR interface.
4. Adaptive Mode for Users with Disabilities
• AI automatically adjusts speed, intensity, and exercise types according to a user’s physical abilities.
• If the algorithm detects that certain tasks are too difficult or too easy, it recalibrates the workout program in real time.
Roles and Benefits for Different User Groups
• Children and Beginners:
Receive step-by-step recommendations and a training progression plan in which difficulty scales with their development.
• Professional Players:
Detailed metrics (speed, accuracy, shot trajectory) and AI-driven suggestions give a competitive edge for season preparation or critical matches.
• People with Disabilities:
The system auto-adjusts drills to suit physical capabilities, providing maximized inclusivity and steady progress without overexertion.
Feedback and AI Interaction Formats
• Individual Reports:
After each session, players get a summary highlighting key metrics and AI recommendations.
• Real-Time Feedback:
If a common mistake is detected (e.g., excessive torso rotation, incorrect hand positioning), the system may give an instant pop-up or audio signal, helping players correct their action immediately.
• Dedicated “AI Content”:
Special challenges or mini-scenarios generated by analyzing big data (e.g., “the group’s most frequent error is poor accuracy under quick passing conditions”).
Technical Implementation
• Integration with Sense Arena:
Utilize their API/SDK to retrieve and analyze data on shots, movement, etc.
• AI (ML) Module:
Runs on a cloud service (AWS, Google Cloud, Azure) with autoscaling.
• Security and Privacy:
Comply with GDPR and similar regulations, ensuring anonymized and encrypted personal data.
Potential Growth and Future Development
• Personal “AI Coach”:
A voice assistant in VR that provides commentary and advice during drills.
• Integration with Smart Wearables:
Monitoring heart rate and calories burned allows the AI to fine-tune workload and watch for overtraining risks.
Advantages for the Business Model and Marketing
• Unique Selling Proposition:
Offering a “smarter,” data-driven VR platform with detailed AI analytics makes Fair Play — VR Hockey stand out among competitors.
• Enhanced Subscription Value:
Potential introduction of premium tiers that give players access to deeper analytics and personalized AI-driven training plans.
• User Retention:
Continuous motivation and visible performance improvements encourage players to keep their subscriptions longer, as they see real progress.
Why Fair Play — VR Hockey is Unique
Fair Play — VR Hockey fuses modern VR technology, advanced Sense Arena analytics, and my extensive coaching experience. The project seeks not only to enhance the quality of hockey training but also to engage individuals who otherwise lack physical or financial opportunities to practice on ice.
Strong Motivation
Automated tracking and a transparent ranking system encourage each participant to strive for improvement.
Respect and Fairness
Fair Play stands for both a sports principle (respect and fairness) and the idea that everyone—regardless of financial status or physical ability—should have a fair shot at developing hockey skills in a convenient VR format.
Social Impact
Collaborations with sponsors and grants will help fund discounted programs, fostering youth hockey development and rehabilitation programs for PWD.
Flexibility and Mobility
No permanent ice rink is required, significantly cutting costs and expanding project reach.
I am confident that Fair Play — VR Hockey will stand out in the VR sports market by combining innovation, social responsibility, and the true spirit of hockey.